Insight
Understanding and redefining loyalty in the age of austerity
RAPP has monitored consumer purchasing and shopping behavior since 2010, following the start of Austerity, to find out how people up and down the country a...
Opinion
11 steps to successful customer management
All brands aspire to ensure that they deliver a positive and consistent customer experience. But it’s easier said than done. In an increasingly frag...
Our work
Virgin Media: Postcode Checker
Overview A simple idea, wrapped up in a creative execution, entices the user to interact with the ad and therefore instantly receive the great news th...
Your say
Is pharma ever going to be able to crack social media?
Your chance to tell us what you think...
RAPP News
RAPP shortlisted at The Digitals
RAPP has been shortlisted for two campaigns at this year’s prestigious Digitals Awards, which recognise the best digital work in the UK. Bacardi Our Birthday Your Party has been shortlisted in the Multichannel Mark...
Rik Haslam to chair IPA Direct Marketing group
Rik Haslam, Chief Creative Officer at RAPP, has been appointed chair of the IPA Direct Marketing group. The IPA Direct Marketing group strives to bring together different specialisms in order to share valuable knowledge ...
RAPP clients scoop data IQ Talent Awards
LONDON, 3rd May, 2013: RAPP and its clients ESPN and Guide Dogs triumphed at the inaugural Data IQ Talent Awards held last night at Fabric in London. The event was devised and hosted by Data IQ Magazine and DQM, who&hell...
RAPP launches second Opportunities in Austerity study
LONDON, April 29th, 2013: RAPP is launching the second wave of its Opportunities in Austerity research study, which looks at how consumer behaviour has evolved since the government cutbacks were intr...
