New Cancer Research UK website using Papervision 3D and rich media video is a 'first' for fundraising sector
By Noelle McElhatton, marketingdirectmag.co.uk ON 10 AUGUST 2009
LONDON - Cancer Research UK has launched a website designed to highlight the work funded by donations by bringing donors and survivors to life using 3D and rich media video technology.
CRUK: Papervision3D and rich media video help bring real donors and survivors to life
The website, www.seewhereyourmoneygoes.org.uk, has been created by Rapp and is being promoted to existing donors through mail and e-mail.
Visitors to the site see real people spread across a map of the United Kingdom and are greeted by a guide who explains that everyone featured has a story about cancer and Cancer Research UK they would like to share.
The site, which uses a mix of Papervision3D and rich media video, features a mixture of Cancer Research UK staff, supporters, scientists and cancer survivors.
Rapp said the combination of Papervision and rice media video on the website was "a first in UK fundraising and a testament to how technology can be used to engage".
Clicking on the person opens a video of them either explaining why they support the charity, talking about the work the donations fund or explaining how they survived cancer.
Site visitors are encouraged to donate or share the site either by sending an email to friends or family or adding it to Facebook, Myspace or Twitter. The site also allows people to leave a message, sharing their reasons for supporting Cancer Research UK.
Donors who supply an email address will receive emails created by Rapp featuring some of the people from the site, thanking them for their support and encouraging them to visit the online supporter map through a link.
Other donors will receive mailings with messages such as come and watch how your support helped save my life or come and watch how your support helps fund our research.
"Now, more than ever, it’s imperative that charities show their supporters exactly how their donations are being used," said Nick Georgiadis, head of direct giving development at Cancer Research UK. "Our new website allows us to do this, by showing how our lifesaving work is making a real difference to people in the UK."
http://www.marketingdirectmag.co.uk/news/926018/New-Cancer-Research-UK-website-using-Papervision-3D-rich-media-video-first-fundraising-sector/
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