AMFAM AMERICAN DREAMS ON INSTAGRAM

WHO WE STOOD UP FOR

American Family Insurance works to keep their policyholders fearless and their dreams protected. Their biannual magazine, American Dreams, is hyperpersonalized and full of helpful tips and information – and it was time this analog magazine went digital.

HOW WE DID IT

We filled our Instagram stories with clickable, shareable, shoppable, interactive versions of American Dreams content, from posting a Homebuying 101 in 3 frames to ramifying a “choose your own summer adventure” story.

WHY IT WORKED

We used styles and techniques native to Instagram Stories to make the social version of American Dreams helpful, engaging, and entertaining – then drove to more information on the American Family Insurance site. We organically grew their Instagram engagement tenfold in one campaign.