Brand equity among fuel buyers was running on empty

With the energy industry facing an uncertain future and 90% of customers wanting more authenticity, ExxonMobil needed to take things up a gear. Their premium selling was trailing competitors at -2%, creating a need to get under the hood of the brand, without upper funnel messaging and extending their budget.

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We needed to drive ExxonMobil forward

By developing a dedicated brand platform we were able to deliver a single coherent communication strategy across all channels, helping to increase overall station visits. We also saw an increase in downloads and use of ExxonMobil Rewards+, their branded loyalty platform. Ultimately, creating more positive interactions with the brand.

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We created a connected experience that fuels customer loyalty

In less than a year, positive results are already stacking up, including increased station visits and purchases of ExxonMobil’s premium fuel. Using consistent brand elements has boosted customer loyalty and confidence, resulting in more drivers topping up with the best product, on every trip.

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