Dallas

John is a veteran in the marketing communications business, with over 20 years of client leadership and marketing innovation experience across dozens of big name brands. He has a diverse background, from branding at DDB to leading CRM, digital and technology initiatives on the client side at Ticketmaster. John has a history with RAPP, having worked here prior to his return in 2016. He brings his experience and knowledge to lead RAPP U.S.

RAPP is home for me. After being away for a few years, I found nowhere more focused on driving business forward and delivering value through creative, innovative thinking. RAPP’s internal dedication to people and culture is second to none.

John Gim leads a diverse and seasoned practice that encompasses experience analytics, media analytics, and advanced analytics. Over his career, John has focused on producing measurably effective, methodologically sound solutions by leveraging a wide-ranging background across analytics, technology and data. Outside of building client solutions, John can be found pursuing his passions around transparency and data science growth through serving on RAPP’s Global Consumer Trust council and I-COM’s Data Science Board.

RAPP is a place where an analyst has the freedom to think strategically and where a strategist has the freedom to dive analytically.  It’s an ideal fit for those who are interested in more than their specific discipline and have a natural curiosity about how it can all come together.

Nic has over 20 years of experience in digital and traditional design/UX, social and viral solutions, branding and marketing.  He is an award winning creative (art) director who is inspired by the impossible, motivated by challenge and passionate about performance. He has an exciting data-driven approach to marketing with extensive experience from ideation and design to execution and delivery across categories such as CPG, F&B, travel and hospitality, retail, healthcare, entertainment and financial services.

I love combining logic and magic to create and evolve solutions and stories for our clients!

Paul joined RAPP to fuse creativity, data and technology together in ways that mutually advance brands and the people they serve. A doctor of psychology with over 18 years of agency experience, Paul is applying behavioral science to the craft of designing progressive creative solutions. He oversees a robust team of experience strategists, analysts and data scientists who combine human insight and empathy with precision use of data.

Creativity gives brands the keys to move people to action, and data the power to do this with absolute precision. Yet there's a quiet revolution under way in how we design for behavior change across today's addressable media and technology landscape. It's transforming how brand stories are lived. RAPP is at the leading edge of this brave new world.

Carla is a Senior HR Leader with 17+ years of human resources experience.  She has worked in a diverse number of industries throughout her career, including healthcare, federal government, manufacturing and supporting start-ups. She has a proven ability to motivate, organize, lead, and provide top-notch service across multiple locations and organizational structures. She prides herself as an ALL people advocate

Two words: Fiercely Individual. I wanted to be a part of an organization that accepts everyone for their uniqueness and everything that brings to the table. I have admiration for the creative process and as a creative person myself, I looked for an organization where that part of myself could flourish as a culture add.

With a passion for understanding the links between behavior and brands and igniting the spark that turns curiosity into action, Erica has over 15+ years experience leading client relationships and operations across a wide range of categories. She brings deep account strategy experience that extends globally. Erica partners with clients to help them build better product offerings and dynamic data-driven campaigns. She most enjoys building rockstar teams, provocative thought-leadership and helping her clients businesses grow.

Having a varied background in the industry and a unique viewpoint, I‘m not afraid to bring that full experience to work everyday because RAPP embraces me as a fiercely unique individual. That support gives me the wings to fuel the business and the agency for the better.