Fort Knox

Raj brings a blend of agency and clients-side experience in digital marketing, across multiple industries, and a passion for data-driven decision making. With a strategic mindset, focused on enhancing business performance, he has proven success in customer-lifetime-value based experience optimization and evangelizes customer journey mapping as its foundation.

To solve complex business challenges and continue innovating for clients as well as team RAPP. Using data as the anchor, I aspire to bring solutions that marry the art and science and constantly improve and optimize customer journeys.

Mark brings over 20 years client-side experience in digital marketing and marketing strategy. An innovative and strategic thinker with vast experience in leading digital technology and CRM teams. Mark joined RAPP after serving 37 years with the U.S. Army, where he managed the U.S. Army’s marketing web site, and pioneered the U.S. Army’s first online recruiting site, as well as the Army’s first social media marketing sites.

RAPP is a team of innovative thinkers who strive for data-driven solutions designed to improve the customer's journey while optimizing performance. Being a part of RAPP allows me to be surrounded by an amazing team that shares my passion for solving complex challenges with data and technology.

Shalini started her career over 17 years ago in digital marketing, when the practice was still in its infancy. She has established herself as an expert in digital and CRM and brings that experience to RAPP. She’s led engagements at a variety of agencies including Critical Mass, Sapient and Merkle and has had the opportunity to work with dozens of brands, including Warner Brothers, Under Armour, Nestle Waters, Nespresso and Infiniti USA, to name a few.

RAPP is leading the charge on how individual data can dynamically change a brand’s relationship with every customer. I’m excited to be part of a company that understands the power of innovation by using data, technology and creative to define the new frontier of direct marketing.