As the global flagship office in the world's melting pot, we're a family of unique and special individuals who value doing much more than talking. We stand up for what we believe in, think progressively and act bravely—all with creativity at our core. We understand the direct, data-driven, mobile, contextually aware world of today, and doing so, we excel at helping brands compete and add value through connected engagement strategies and immersive, connected experiences. We have a deep specialty in healthcare—voted in MM&M's Top 100 healthcare agencies for three consecutive years. We pride ourselves in caring about our people and giving them a platform for growth and self-expression through a simple ethos of either "winning or learning." And we love doing both every day!
220 East 42nd Street 12th Floor
New York, New York 10017
Shari Reichenberg, Managing Director(212) 209-1719
As a left-brain/right-brain hybrid, who thrives on the intersection of data, creativity and technology, Shari has helped brands across sectors drive meaningful growth from both the marketing agency and strategy consultancy perspectives. A strategist by training, an operator by experience and a leader by nature, Shari brings thoughtful leadership to RAPP's flagship New York office. Prior to joining RAPP, Shari held roles at Prophet and Ogilvy, and was a consultant at Bain & Company.
Why I'm At RAPP
It’s more important than ever that brands build relationships directly with their own customers. RAPP’s heritage of understanding and celebrating individuals makes it an essential partner to any modern CMO. Our people share this philosophy and are passionate about driving results with great work.
Moa is an award-winning creative with over 150 awards to his name. In 2017 he was elected the best digital professional in Brazil, according to the Brazilian Advertising Association. His background is in digital and direct advertising, but he also spent eight years working in traditional agencies. He has served as a jury member at some of the most important advertising festivals in the world, including Cannes Lions (2017 and 2013), D&AD (2017), London Festival and Webby Awards, among others.
Why I'm At RAPP
I’m at RAPP for several reasons. I hope to combine the two most powerful forces in the future of advertising – creativity and data – and help the agency become a global benchmark for the creative use of data. I will also work to fight for the best ideas, develop our team, grow the business and have a great time, all while creating groundbreaking work that helps our clients grow.
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