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Precision marketing strategy: winning the battle for relevance in a cluttered advertising landscape

Ward Anderson

January 02, 2024

Today’s consumers are constantly bombarded with advertisements from every direction. A quick Google search reveals that the average person encounters between 4,000 and 10,000 daily ads — as if you needed data to back up your daily reality. The sheer volume is staggering, making it crucial for brands to cut through the clutter and capture the attention of their target audiences.

Effectively communicating with your target audience is the key to cutting through the clutter, and this is where a precision marketing strategy comes into play. By investing in audiences that find your content relevant, your brand can maximize its marketing efforts and ensure a worthwhile return on investment. Remember, it’s not just about casting the net wide but casting it where the fish swim.

Continue reading with Advertising Week.

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